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Choosing to pour everything back into promotion and building Amazon’s reputation as a recognizable brand name, Bezos was covetous of the number one spot before turning to his own personal profits
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When using envelopes as money management tools, you have individual envelopes for categories such as food, clothing, gas, health care expenses, and family entertainment
With the idea that Amazon should not only be a place to buy books but could become a community of book-buyers, programs were developed to foster this atmosphere; one in particular allowed customers to write their own reviews of books and rate them
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